Whether you
want get your first website or remodel an existing one, know a little secret,
Google loves technically advanced websites. The importance of good Google
ranking for any business needs no extra emphasis. It’s the lifeline for
survival of any business in current high technology based business scenario
around the world. Kolkata is no different, if you own a business and want to
design a good website for the same; the city is home to many expert website design company. If you are struggling
hard about how to choose the best website design company in India let us guide
you with basics so that you can choose the right one.
The importance of choosing the right webs Design Company
Business
owners from around the world are aware that having a website is absolute must
for their business. But here is a catch, having an effective website design is
equally important. If you own a business and website then it is a must to have
an idea or two regarding website design and web site design companies and their
services. A good website design has a
few characteristics. Some of them are discussed below.
·
User friendly-
The primary characteristic of a good web design is that it
should be user friendly. A user friendly website keeps into mind the needs and
ease of the users. The users are the potential customer for any business. Thus,
it is of prime importance that they can navigate easily throughout the website
and get suitable information.
·
Technically advanced-
A website must be technically advanced in order to be highly
ranked by Google. This is also needed for greater customer traffic. A
technically advanced website looks into various technical and content wise
aspects. Reviewing old and new content, putting content into silos are some of
the key aspects along with various other aspects.
·
Site Speed-
A great deal
about site speed is tackled by Google but there are certain aspects that
website developers need to focus on. If a website is slow then there is high
risk of losing visibility and conversions. The server architecture, caching and
site build all these factors are responsible for site speed. There are several
ways you can optimize a website’s speed.
Once you are
sure about the basic features of a good website design then it is becomes
easier to choose the right website design company in Kolkata.
Second step – The process of choosing the right website design company
When
choosing the right company to build the online face of your business it is
always better to start with some exploration. Start by online search, check
with all the prominent names in the industry. You can also check for the makers
of website you like. It is also true that makers must have detailed idea about
your business niche. If they have a clear idea about the kind of visitors helps
in making a suitable website design.
The following steps may help you choose the right web design company
·
Check out the shortlisted agencies’
own website –
If you want have a firsthand idea about the kind of work a
website company does then you can start by checking out their own website. You
can look for clues like – Is the website responsive? Look whether you like the
design sensibility of the website. Also look for innovations and newness in the
website. If the site looks up-to-date and feels great to navigate you can
consider the company for your own business website. You must know that the
website company’s website is window to that particular company and may not
match your pattern. This step is just to gauge the general expertise of the
company. A good web design company will furnish website design according to
client’s needs.
·
Look for their previous websites
built by them
Looking into
the portfolio of the website design company will provide you with idea of
quality of work done by the company. Look for many different kinds of websites
built by the company. Look for design aesthetics that you want for your brand.
Check for the latest features added to the websites. All these will give you
with a clear index of the quality of work done by the company. This will help
you choose the right website design company.
·
Look for a company that experience of
building websites in your industry
A web design
company that has experience in your field of business may of great help. A
website building needs as much technical accomplishment as the designers must
understand the industry and the potential customers. If they have worked for
same industry then you get an instant idea about what to expect. It is also
easy to explain the kind of design you want and which features to omit. There
are web design companies that have experience across niche.
·
Go for user-centered- approach
Irrespective
of the kind of technical features used for website, the major force has to be
directed towards user experience. It is always wise to go for website designers
who have user friendly approach as the center of their design approach. Look
for the technology they use to ease user experience for the website. Have broad
idea about the methods and tactics they plan to implement. Ask them to show
other websites where similar tactics have been used. You can then check for
first hand user experience.
·
One to one discussion
When
choosing for website design company in India, always go for one to one meeting with website design team. This is
vital because one to one meeting will help you explain your expectations
regarding the website design. Once the detailed discussions are held it helps
in drawing the outline of the website design. Face to face discussions are
important because website designing, maintenance and updates are a long term
process, so good collaborative relationships are vital. The vision and values
must match in order to create good web design.
·
Changes and updates to the website
A good quality website designing company must be able to
train you or your team regarding the basic working of the website and kind of
process required in event of information updating. Having a clear idea about the kind of page
content, forms and events etc will help you convey the same to the website
builder. Ask if the company provides for technical assistance of any change in
the website requires technical assistance or programming. You must also ask for
website maintenance. If the website requires maintenance and up gradation will
the company provide for the same. Ask for the concerned charges. All these play
a pivotal role in the performance for your website.
With all these tips you can certainly choose for
the right website designing company providing the kind of design needed for
your company’s website.
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